Experience the shift from being overlooked to sought after— with a brand that reflects your strengths, your story, and your next big move.
If "putting yourself out there" makes you want to crawl under your desk with a snack and a podcast, same.
Brand Plan Academy is your introvert-friendly launchpad to go from quietly capable to confidently visible—without selling your soul, dancing on Reels, or pretending to be someone you’re not.
It’s branding with strategy, soul, and a little sass.
Whether you're...
🏟 A sales pro who'd rather build relationships than cold-call your soul away
🏟 A leader who wants to magnetize the right roles and inspire your team with clarity and purpose
🏟 An entrepreneur ready to turn your quiet strengths into loud results
A crystal-clear picture of your ideal audience so you know who you’re talking to and how to talk to them.
Clarity on your unique sauce so you can stop sounding like everyone else and start being that person in your industry.
A content strategy you’ll actually want to follow because it makes sense for you.
The guts to create and show up on social media, in your niche, in real conversations.
A toolkit that saves you hours and your sanity. Templates, resources, workflows.
Back in 2007, I was new in sales and the thought of "selling myself" made me want to disappear into my beige office walls.
I couldn’t stomach cold-calling. (Still can’t.)
So instead, I started tweeting.
And somehow, being myself online—sharing real thoughts in a real voice—started turning heads. Opportunities found me. My brand, once a happy accident, became a purposeful tool.
Today, it’s helped me land career-making partnerships, speaking gigs, and trust with people I hadn’t even met yet.
That’s what Brand Plan Academy is built on: the 5 Key Decisions that turned my personal brand from accidental to intentional.
And now, I’m giving them to you.
“BPA taught me how to manage both my personal and business brand—without confusing my audience. That clarity? Total game changer.”
Tricia Simmons
ConferenceDirect, and The Meeting Planning Store
“I finally have a way to introduce myself that doesn’t feel slimy. BPA gave me the tools and the confidence.”
Connie Schwing
Eventevize
✨ 6 game-changing modules to build your personal brand from the ground up — with clarity, confidence, and zero fluff.
✨ 6 weeks of live group coaching + WhatsApp support — because you shouldn't have to Google your way through this.
✨ The Brand Asset Bundle — plug-and-play templates that make you look like you have a personal marketing team (without the payroll).
✨ The Brand Action Plan — map out what to do, when to do it, and how to stay consistent without burning out.
Lay the groundwork for a brand that feels aligned, not awkward.
You’ll set intentional goals, prep your mindset, and loop your employer into your plans to level up your game!
Define your vision, goals, and ideal audience—
because you can’t show up powerfully if you’re not sure who you’re showing up for.
Uncover your unique voice, story, and selling points (without cringing).
This is where it starts to feel like you.
Pick the platforms that match your voice—not just what’s trending.
You’ll create a visibility plan that feels doable, not draining.
Learn how to create and share content that builds trust, sparks interest, and keeps you top of mind. Strategy + soul, minus the salesy.
It’s not about “networking.” It’s about nurturing.
Build authentic relationships, engage meaningfully, and let your brand open real doors.
"I thought personal branding would be way harder than it actually was. BPA breaks it down step by step, making it feel approachable and achievable."
Alanna Caron
Iconic Event Experiences
“Brand Plan Academy helped me focus my energy, and provided the clarity I needed to develop my personal brand. I can now effectively communicate who I am and who I represent. It’s laid out in a way that makes sense, and made me consider new branding projects.”
Brenda Perrin
Fredericton Convention Centre
Deepen your learning, connect with fellow BPA-ers, and get real-time support as you grow. It’s where questions meet answers and accountability meets momentum.
Turn your big vision into bite-sized action. Calendar your brand efforts, track your impact,
and stay consistent without burning out.
Templates and tools to help you create an elevator pitch, social bios, and more.
This is where your strategy becomes tangible and visible.
Two 1:1 Coaching Calls with Leanne
Get laser-focused feedback on your brand strategy and assets. Bring your questions, and leave with clear, custom action steps.
Brand & Social Media Audit
Let Leanne step into your ideal client's shoes and assess your digital presence. You’ll walk away with practical insights to dial in your messaging and build trust across platforms.
Extra Eyes, Extra Confidence
No guessing, no overthinking. Just clear, expert guidance to help you make the right branding moves, faster.
$1397
6 Personal Branding Modules
(Value $4200)
6 Weeks of Group Coaching + WhatsApp Support (Value $1200)
The Brand Asset Bundle
(Value $99)
Brand Action Plan
(Value $199)
Professionals in B2B, sales, or client-facing roles who want to stand out without being loud. Especially helpful for introverts who want to attract opportunities authentically.
No experience needed. BPA is designed to meet you where you’re at—whether you're just starting or need a fresh brand reset.
A few hours a week is ideal. You can self-pace, and the structure helps you build consistency without burnout.
Yes! Lifetime access to all course content, downloads, and materials.
It’s built for thoughtful professionals who want big results without pushy tactics. You get expert strategy, a supportive community, and actionable tools grounded in your strengths.
You’re done blending in and ready to build a standout personal brand that actually feels like you.
You want to attract opportunities without the cold calls or
networking burnout.
You’re craving a brand strategy that’s sustainable, clear, and easy to stick with—even on your busiest days.
This isn’t just a course—
it’s a career-shifting, confidence-building roadmap for
quiet pros who are ready to be seen (on their terms).
If you’re here, something’s tugging at you. Maybe it’s the knowing that you’re meant to be seen. Not in a loud, performative way—but in a way that feels deeply you.
Your brand isn’t a megaphone. It’s a magnet.
And when you align it with who you are? That’s when the magic (and the right clients, gigs, and opportunities) finds you.
Let’s do this together.
—Leanne