Brand Plan Academy

Stop Being Overlooked in a Crowded Market....

Move from Invisible to INFLUENTIAL with.....

Experience the shift from being overlooked to sought after, as you build a personal brand that highlights your unique strengths and opens doors.

Whether you're an introvert or just want a genuine way to showcase your voice, Brand Plan Academy provides the tools to launch a personal brand that reflects your true strengths.

Your brand, your way. 

Before I tell you about this program, let's talk about who this is really for...

You're a professional who’s ready to do things differently!

You’re ready to grow your business, experience career opportunities and leave an impact on your industry, all while honouring your unique strengths and talents.

Whether you're...

🏹 a sales professional who is passionate about building relationships but tired of traditional ways of prospecting to people who don't know you

🏹 a team leader who wants to stand apart, attract career opportunities and communicate your unique offering to team members, clients and stakeholders

🏹 an entrepreneur who wants to attract an audience, build trust with potential customers, and lead your community down the path to purchase

You're in the right place, and I'm going to show you how you can uncover your uniqueness, and put it into action so that you can influence others and attract opportunities.

Enrollment Opening Again Soon

By the end of this 7-week online program, you will have:

A crystal clear view of your audience member's profile

You will understand their challenges and how your brand can influence them to work with you.

Clarity on what makes you unique

You will do a deep dive into all facets of your personality, and how you can set yourself apart in the market.

A focused content-delivery strategy

You'll explore how you can reach your audience and extend an invitation to get to know you better.

The confidence to create content

Whether you're creating your own, or interacting with someone else's content or you'll have the confidence to share your voice and engage your audience!

Tools and Resources at your Fingertips

Your growing brand will be documented, leaving you with a robust toolkit including tools to manage your personal brand with the time you have.

But above all else.....

Brand Plan Academy will give you the confidence to finally express your personal brand and set yourself apart from your competition.

Hear from Leanne

Friend, I’ve been there…When I started out in a sales role back in 2007, I was terrified. I didn’t want to pick up the phone and call on prospects. As a raging introvert, the thought of “putting myself out there” terrified me. I had to try to do things differently.

So I started tweeting (that’s what they called it back then…). Before long, I became known as “lcalderwood” in my industry, and my brand was born.  Leads and opportunities started to find me, all because I spent some time online, permitting people to get to know me better.

Over the years my brand has grown, changed, and gone on to impact and influence countless people in my industry, all while staying true to my introverted strengths and gifts.  

Through all my brand shifts and iterations, I found myself coming back to 5 Key Decisions I needed to make about my brand. Those 5 Key Decisions are what is Brand Plan Academy.  

My hope is that you will start to create your own impact, and empower you to do so while honoring your strengths, using a framework that will save you both time and money. 

Cheers, and here’s to YOUR brand success,

Leanne

Hear from BPA Student Stephanie!

"Leanne has an engaging teaching style that allows one to dive deep into who we are, and what we want to do with our brands.

I used Brand Plan Academy to gain a better understanding of who I am and my branding goals. Now I'm speaking at events and I'm more confident to share about myself and my organization.

Brand Plan Academy is a thorough resource I can easily refer back to and make changes to my brand as needed. I'm not afraid to try new things and I'm assuredly stepping out as the face and voice of my organization."

Stephanie Lynch, CMP, DES

Manager, Partnerships and Projects, Explore Edmonton

When You Enroll, You'll Receive:

1. Comprehensive Personal Branding Five Dimension Framework Access:

From setting clear goals to discovering your unique community, each dimension is designed to systematically build and amplify your personal brand.

2. A Thorough Personality Analysis:

Discover all your unique traits, quirks, strengths and stories - all meant to help you connect with your audience and build trust with your network. 

3. Exclusive Access to Downloadable Resources:

Content calendars, platform frameworks, and interactive workspaces, are just a few of the tools that await you - all designed to help you apply the concepts you learn directly to your personal brand.

4. Personalized Content Pillars and Strategy Templates:

Create a custom content strategy using tools to help you produce consistent, impactful content that resonates with your audience.

Plus bonus resources that will help rocket your brand momentum and provide assets and insights to help fuel your branding efforts!

By joining Brand Plan Academy, you're not just signing up for a course; you're investing in a journey that addresses your deepest professional aspirations, turning them into a roadmap for success!